The Numbers of Kony 2012


No matter where you stand, there are lessons to be learned from Kony 2012.

In fact, when you look at the facts and figures of the Kony 2012 campaign, you can hardly deny it was a success.

Especially when it comes to the social media penetration:

kony 2012

[Click for Larger]

Of course, you can talk about the numbers all the day, but the true success of any campaign is if you invoke lasting change.

Is Kony 2012 a success? Only time will tell.

What do you think?

[via The Guardian]


Eric Dye

I am a blogger, business owner and lover of coffee. I spend most of my time as Programs Director for Open Church, but you'll also find me as a writer and editor for ChurchMag, as well as working on Live Theme and ChurchMag Press. All while enjoying my family and sipping espresso in Italy.


  1. […] The campaign was short-lived, but it definitely thrived in that short amount of time.  It proves what an impact social media campaigns can have in the world.  Over 100 million people around the world tuned in to watch the documentary that succeeded in creating a global conversation. For more numbers regarding Kony 2012 click here. […]

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