For the small businesses and ministries or those who just started a social media presence, the first question they ask is how to get the most exposure for their page. For platforms like Facebook, it comes down to three specific areas that formulate into audience reach and impact: Likes, comments, and shares. The more likes you have, the more people will see your content you put up. The more comments you receive, the more you know your content is getting fully read. The more shares you get, the better the marketing for your page. Of course, every talk about marketing must include that the top priority should always be great content above all else.
Below is an infographic looking at the data of 1.3 million posts. We have pulled out some of the best conclusions from this research here:
- Photos are the highest post type to engage users with text being second.
- Using first-person more frequently has related to more likes.
- Posts later in the day get more likes and shares and weekends are even better.
Share in the links your Facebook page so we can like it!
[via Dan Zarrella of HubSpot]