[Image from Mick Ø]
Everyone wants to build the groundswell around their blog, social media strategy and/or initiative, marketing campaign, or their programmatic buzz blitz. People spend tons of money, man hours, and “strategy sessions” to map out their roadmap to success.
That’s good and all. I’m all for it. Especially in ministry, we should be wise and think long term. We should have a plan and a strategy and metrics for success.
But let me clue you in to the secret of creating the “groundswell” that I have seen work time and time and time again, especially in light of this new social economy:
Start. Just do it. Begin.
Just do it. That was someone's ad campaign, wasn't it? But how true. A journey of 1000 miles starts with a single step.
Haha! Great kick in the pants for the watchers and waiters among us!
….Um, which would include me.
My wife keeps encouraging me to push forward, wonderful woman she is!
Four word summary: Get Over Analysis Paralysis
Four word agreement: Once Begun, Revise It
Four word question: How do I know?
just doing it
but just can't help worrying about it
scouring for tools all the time.
hmmmm