I suppose the title really tells all here.

Here’s their official 411:

If you use Good.ly to make a product recommendation on Twitter, Facebook or anywhere else, and people click on and buy what you suggest, we give 55% of any earned referral fees to charity. The other 45% is used to run the service and continue marketing it. Anywhere you see a Good.ly link used, just a simple click could raise cash for charities.

If you’ve got a Charity in need, go ahead and check out the signup as well.

I like the simplicty of this model and the heart behind it too. The application is a part of the much larger affiliate campaign software and model from Skimlinks.com. Apparently, you can get good reporting and metrics from the clickthrus as well.

Would you use something like this if a Charity that you sponsor used it? It would be interesting to see an entire church and/or congregation rally behind it’s use for a particular cause.