I despise Go Daddy.
Whenever I have the chance, I advise friends, family and clients to steer clear.
There are several reasons why (SOPA/PIPA flip-flop included), but the one reason that fuels my outspoken demeanor are the breasts.
If the Super Bowl ads weren’t bad enough, every other promotional email piece and each and every Go Daddy website visit flashes your eyes with airbrushed blondes and brunettes.
It’s cheap. It’s gross. It’s demeaning to women and insulting to men.
But now there’s a new sheriff in town, and that’s all about to change!
Meet Warren Adelman
Warren Adelman is the new CEO of Go Daddy and he’s ready to make some changes.
From here on out, Adelman wants Go Daddy to be more about domain names and customer service and less about cleavage.
In fact, Adelman hints that the next Super Bowl ads will have a much different flavor. A good thing, especially when you consider that only 60% of Go Daddy customers are men.
Of course, this all remains to be seen.
I just hopped on the Go Daddy website and although there are still blondes and brunettes, at least there seems to be less bust.
Do you think Adelman can turn Go Daddy around?