Facebook is by far the overall leading social media network in the game and has set the standard in how to do so many different things: from making money through online in-house advertising to handling users private information. Yet, even the top networks are not doing everything right.
One glaringly absent feature in Facebook that they have just recently addressed is the ability to schedule posts for Facebook pages. This ability to provide content while not necessarily having just previously typed it into the textbox gives users flexibility, schedulability, and a larger power to impact their audience at peak traffic times.
Here’s how to schedule a post:
Unfortunately, the issue may be mute because truly savvy social media people have been scheduling posts on Facebook for a long while.
Here are three reasons Facebook wasted there time:
- Third-Party Clients Offered This Years Ago. When Facebook created Pages and made the API public, one of the first things that third-party companies like Tweetdeck and Hootsuite did was integrate scheduled posts. It is already an industry standard to do so.
- Third-Party Tools Are More Robust. Why give up third-party apps that integrate Facebook, Twitter, and a host of others to individually visit Facebook? Come on Facebook.
- New Users Will Hardly Schedule Posts. If we are honest, generic and new users are less likely to schedule posts because they are still learning the system and looking to see if social media is going to be valuable to them. The power users who would use this feature have long since moved on. Too little, too late.
What other Facebook features are they lacking that they should better be spending their time on?
austinklee says
And Holy Snargwaffles…they made it the MOST cumbersome thing to use in the WORLD!!
Jeremy Smith says
It’s never easy, is it?
Jason says
Wow. Didn’t know they added this. I may like this for schedule posts that include photos. never liked how third party clients handled photos on scheduled facebook page posts.
BTW – i think you mean “moot” not “mute”
Jeremy Smith says
That is a good point, I had not thought of that. Probably doesn’t work with photo albums though… :/
vietchristian says
Thank you for the information. Will give it a try!
Jeremy Smith says
Good luck with it!
Gangai Victor says
You’re right, I’ll stick to the 3rd party apps for now!
Eleanor says
It’s not a moot point at all! If you look at the impressions of the third party tools, you’ll see why many people will want to schedule within Facebook. The way EdgeRank treats 3rd party posts can mean you’ll get only a tiny fraction of the engagement as you get when you post directly into Facebook.