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Bloggers constantly ask me how I was able to get advertisers, what they should set their prices at, and what services are best. While I had some good ideas, Lauren Hunter of ChurchTechToday.com I believe has the solution to doing advertisement and marketing management for your blog. After the bump, we will show you how to setup a blog that takes Lauren’s model and helps you achieve success.
- Use Beaconads.com
Businesses like Google’s AdSense is fine for non-relational advertisement, but to truly be successful with Lauren’s relational advertising model, you need to have an advertising company that you can connect with (as opposed to one that has a circular or random advertisement). In some regards, they are buying ad space as much for click-throughs to buy their product as they are for branding recognition. - Know That You Won’t Be Making Tons
I average about $100/month on advertisement. It’s enough to pay for all of my blog’s expenses and some, but by no means enough to live off of. If you want to start advertising so that you can pay off the mortgage of your house, you will need to put tons of time into your blog and make it high-value property on your site. - Sponsored Posts Are Key To Longevity
If we are investing in our site, we need to be investing in our advertisers. After a couple of months, contact your advertisers to see if they would like for you to write a guest post that will feature them. It is my advise that you do not charge them for the post, but simply do it as a thank you for sticking around. This little action can go a long ways towards building relationships and guarenteeing them to stay. And if you are lucky like us and get a company like Lightstock.com that you believe in their company, you will write raving reviews of their company like we did here and here.
What do you think are the best steps towards doing advertising right on your blog?
Dustin W. Stout says
I actually read a great eBook yesterday that’s almost got me convinced to remove advertising (almost entirely) from my site. Still thinking because I do make some income from it.
But then today I got a revolutionary advertising idea… thinking…
seventy8Productions says
Now you have me curious!