Comments on: Does Your Ministry Honestly Invest in Managing Your SERPS? http://churchm.ag/does-your-ministry-honestly-invest-in-managing-your-serps/ Exploring the Intersection of Church and Technology Fri, 10 Feb 2012 04:25:55 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: John Saddington http://churchm.ag/does-your-ministry-honestly-invest-in-managing-your-serps/#comment-33084 John Saddington Wed, 03 Feb 2010 13:09:11 +0000 http://churchcrunch.com/?p=7671#comment-33084 Paul, bro, thanks so much for asking! i'm feeling much better... on steroids and antibiotics, so that could be it.. but seriously, thanks. i really apprecaite it. Paul, bro, thanks so much for asking! i’m feeling much better… on steroids and antibiotics, so that could be it..

but seriously, thanks. i really apprecaite it.

]]> By: Paul Steinbrueck http://churchm.ag/does-your-ministry-honestly-invest-in-managing-your-serps/#comment-33083 Paul Steinbrueck Wed, 03 Feb 2010 13:05:55 +0000 http://churchcrunch.com/?p=7671#comment-33083 John, off topic I know, but how are you doing today? I presume your out of the hospital? John, off topic I know, but how are you doing today? I presume your out of the hospital?

]]> By: uberVU - social comments http://churchm.ag/does-your-ministry-honestly-invest-in-managing-your-serps/#comment-33082 uberVU - social comments Wed, 03 Feb 2010 13:01:32 +0000 http://churchcrunch.com/?p=7671#comment-33082 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by human3rror: Does Your Ministry Honestly Invest in Managing Your SERPS? - http://bit.ly/dfrXwN (via @ChurchCrunch)... Social comments and analytics for this post…

This post was mentioned on Twitter by human3rror: Does Your Ministry Honestly Invest in Managing Your SERPS? – http://bit.ly/dfrXwN (via @ChurchCrunch)…

]]> By: John Saddington http://churchm.ag/does-your-ministry-honestly-invest-in-managing-your-serps/#comment-33081 John Saddington Wed, 03 Feb 2010 12:52:24 +0000 http://churchcrunch.com/?p=7671#comment-33081 wow. that's great that they recovered... and i DEFINITELY agree with you that the bigger issue is that most ministries don't even know what it is. wow. that’s great that they recovered… and i DEFINITELY agree with you that the bigger issue is that most ministries don’t even know what it is.

]]> By: Paul Steinbrueck http://churchm.ag/does-your-ministry-honestly-invest-in-managing-your-serps/#comment-33080 Paul Steinbrueck Wed, 03 Feb 2010 12:48:56 +0000 http://churchcrunch.com/?p=7671#comment-33080 One of our search marketing clients recently got delisted by Google after their server got hacked & the perpetrator put up fraudulent pages under their domain name. They lost 40% of their traffic. Fortunately, we were able to get them relisted within a couple weeks & their rankings are back where they were. But my experience is delisting is pretty rare. The bigger issue is that most ministries don't actively invest in their search rankings to begin with. Most ministry leaders either don't realize the importance of search rankings don't understand their search rankings (think ranking #1 for the name of their ministry means they're doing well), or think they can do their own SEO (but put it on the back burner and never do it). One of our search marketing clients recently got delisted by Google after their server got hacked & the perpetrator put up fraudulent pages under their domain name. They lost 40% of their traffic. Fortunately, we were able to get them relisted within a couple weeks & their rankings are back where they were.

But my experience is delisting is pretty rare. The bigger issue is that most ministries don’t actively invest in their search rankings to begin with. Most ministry leaders either don’t realize the importance of search rankings don’t understand their search rankings (think ranking #1 for the name of their ministry means they’re doing well), or think they can do their own SEO (but put it on the back burner and never do it).

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