Comments on: Diversification Equals Mediocrity

By: Jim

Jim — Tue, 28 Jul 2009 21:37:03 +0000

i'm working on narrowing down what we do into a niche…and to have a clear plan for what we do.

By: ryanbrymer

ryanbrymer — Tue, 28 Jul 2009 21:01:55 +0000

Diversification is oh so tempting. I think that you have to find a balance between diversifying and targeting. There is nothing wrong with using multiple methods to reach multiple target markets.
However, diversifying with the same purpose/goal in each iteration is a recipe for failure.

By: human3rror

human3rror — Tue, 28 Jul 2009 14:34:04 +0000

good clarification. thansk for that…!

By: @austinklee

@austinklee — Tue, 28 Jul 2009 14:29:33 +0000

Great advice, I would only add that it would be just as bad to be afraid of diversification. Staying in your comfort zone could lead to the same mediocrity on the other side of the spectrum. The goal should be a constant forward momentum with strateging additions. Be sure-footed as you diversify, but don't allow your church/organization to stagnate through inaction.