A website has many different facets to it. For a website owner, you understand there are many different ways people will get to your website. Some people may simply write in the URL and hit go. Others will click on social media posts to go directly to blog articles. These are straight forward. The third is via a landing page via an advertisement, email, or especially stages link.
Description: In online marketing, a landing page, sometimes known as a “lead capture page”, “static page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia)