Child abuse is a very serious thing and educating not only the community on looking for signs on children as well as how to prevent it from happening in the first place. The tough part is, how do you inform children of child abuse when their abuser is a parent or a sibling that is sitting right beside them? You need creative advertising!
The ANAR Foundation is using technology to come up with a great way of communicating and reaching abused children.
Here is the description that comes with the video:
ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?
Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.
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How are you taking child abuse seriously in your ministry or blog?
[…] 18:28 Phil Schneider likes Things Come Apart and creative advertising that targets abused children. […]