If you are posting on social media or doing any kind of other communication for your church to the congregation and community, the content of what you are presenting is important, but it is not necessarily all about the words you post. Visually appealing content, while more an art than science, is necessary in how we communicate. Whether it is an announcement video, the bulletins we hand out, or the social media post we share, we need to be cognizant of the impact design and creativity has on how people consume our content.
Below are some great facts from the infographic on how to make your content more visually appealing.
- 63% of social media is made up of images. 50% of all Internet users have reposted a photo or video they found online. (I feel like it has to be much higher)
- Tweets with images get 150% more retweets. That’s images being the only difference.
- People are wired to consume visual content faster and better than words. That means even a glance will get your content consumed.
[Image via QuickSprout]
What tip would you give to help church techies and creative to make more visually appealing content?
Eric Dye says
Nice! Great find, Jeremy. 😀
Jeremy Smith says
Thanks!
Matt Orley says
Regarding Tip 3 Color Palettes: I try to focus myself into using StyleTiles – http://styletil.es/ a great tool for preplanning and getting a ‘corporate identity’ without hassle.
Jeremy Smith says
Thanks for the share!