You might have been reading my content on best tips for blogging and social media for some time now, mostly through the lens of a blogger, church leader, or ministry/church. Go comb through it and see what I say is the top two most important pieces to winning on these platforms.
Seriously, I’ll wait.
Assuming you are not cheating, here they are: content and strategy. Anything less is throwing tweets, blog articles, and content against the wall and hoping it sticks. It’s a waste of your time, your audiences’ time, and probably is hurting your online presence more than helping it.
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Here are three conundrum facts from the infographic that stood out to me:
- Top three issues with content marketing: lack of time to find and share great content (67%), lack of quality content to be sharing (46%), and even if the content is quality, making it engaging (44%).
- To overcome these barriers and others, you need a strategy. That starts with goals and budget. The hope is to increase brand awareness (85%) and customer engagement (74%) and acquisition (73%).
- Simply putting something out there with a strategy won’t work unless you are super lucky and got it right the first time. Experiment, do A/B testing, and keep learning.
What stood out to you?
[Image via JBH.co.uk]
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