I am of the Millennial generation which is full of wanting to know the individual, helping the world get better, and “supposedly self-indulged.”
This group of people are currently 21-38 and not only coming into the marketplace as the focus of most businesses, but the generation of leaders to make big waves for the Church.
The question is church, are you connecting with them? If you are not online, then I think I can easily say no.
Here are three key points to note:
- Nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty
- Millennials find their content first on Google (71%) and then Facebook (65%).
- 70% of Millennials say the main reason for sharing content is that it makes them laugh.
Eric Dye says
Great stats, Jeremy.
Jeremy Smith says
Agreed