Comments on: Confessions of an Internet Pastor – Sacred Ground – Advertising on an Internet Campus http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/ Exploring the Intersection of Church and Technology Fri, 10 Feb 2012 06:17:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: vince http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/#comment-36311 vince Thu, 10 Dec 2009 22:00:26 +0000 http://churchcrunch.com/?p=6921#comment-36311 word word

]]> By: human3rror http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/#comment-36310 human3rror Sun, 08 Nov 2009 18:47:05 +0000 http://churchcrunch.com/?p=6921#comment-36310 ;) ;)

]]> By: human3rror http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/#comment-36309 human3rror Sun, 08 Nov 2009 18:42:06 +0000 http://churchcrunch.com/?p=6921#comment-36309 never too late! never too late!

]]> By: @tstefani http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/#comment-36308 @tstefani Tue, 03 Nov 2009 13:05:29 +0000 http://churchcrunch.com/?p=6921#comment-36308 It seems like I'm a little late for this topic. Like many here I don't think that ads are a great idea, especially for the site that is for the non Christians. Although people ignore ads most of the time they also click on them if they are good. So you are always competing with your content against the ads. My two cents on the topic: May be there is a potability to Partner with companies and ministries that compliment a current series. Like when there is a marriage series a marriage counseling and a romantic hotel. And they could have a section at the end of the live experience. Or there could be recommendations list at the end for in this case counseling "companies", so the ad partners would be trusted by the church. Another thought I had on this topic is. Since one experience is outreach and the other one is church, Maybe they also could be seen economically as such. So that the church campus would have to be self reliant and the outreach part would be supported be all the campuses. @Vince I like your Confessions of an Internet Pastor insights and questions. Till now I have been only a quite reader, but I think you have great ideas. It seems like I'm a little late for this topic. Like many here I don't think that ads are a great idea, especially for the site that is for the non Christians. Although people ignore ads most of the time they also click on them if they are good. So you are always competing with your content against the ads.

My two cents on the topic:
May be there is a potability to Partner with companies and ministries that compliment a current series. Like when there is a marriage series a marriage counseling and a romantic hotel. And they could have a section at the end of the live experience. Or there could be recommendations list at the end for in this case counseling "companies", so the ad partners would be trusted by the church.

Another thought I had on this topic is. Since one experience is outreach and the other one is church, Maybe they also could be seen economically as such. So that the church campus would have to be self reliant and the outreach part would be supported be all the campuses.

@Vince I like your Confessions of an Internet Pastor insights and questions. Till now I have been only a quite reader, but I think you have great ideas.

]]> By: Vince http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/#comment-36307 Vince Sun, 01 Nov 2009 14:40:12 +0000 http://churchcrunch.com/?p=6921#comment-36307 I can tell that this conversation isn't over...I expect to revisit it soon I can tell that this conversation isn't over…I expect to revisit it soon

]]> By: GordonMarcy http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/#comment-36305 GordonMarcy Sat, 31 Oct 2009 21:56:20 +0000 http://churchcrunch.com/?p=6921#comment-36305 Excellence in content, quality in technique and a recognizable God-given mission will probably validate the seriousness of your site, more than the ads. However, having ads can 1) Model good stewardship. You would be monetizing the platform but not relying solely on the congregation to do it. 2) Demonstrate a commitment to relationships within the business community. This can be a form of outreach itself. 3) Imply endorsement on the site's (church's) mission. Sponsors in a Christian environment, in many respects, are saying, "We believe in what you're doing." Michael Hyatt (CEO Thomas Nelson Publishers) has ads on his leadership blog/website (www.michaelhyatt.com). They include: "Restoring the Soul Ministry," "Lord Save Us From Your Followers Movie," "National Outreach Convention," "Story," "Women of Faith," "Chick-fil-A," and more. Surely he could underwrite the cost of the site. Assuming the ads don't indicate that Michael Hyatt's site is more serious, what, if anything, might the sponsors tell us about him as a Christian leader, his communication platform or his audience? Excellence in content, quality in technique and a recognizable God-given mission will probably validate the seriousness of your site, more than the ads.

However, having ads can 1) Model good stewardship. You would be monetizing the platform but not relying solely on the congregation to do it. 2) Demonstrate a commitment to relationships within the business community. This can be a form of outreach itself. 3) Imply endorsement on the site's (church's) mission. Sponsors in a Christian environment, in many respects, are saying, "We believe in what you're doing."

Michael Hyatt (CEO Thomas Nelson Publishers) has ads on his leadership blog/website (www.michaelhyatt.com). They include: "Restoring the Soul Ministry," "Lord Save Us From Your Followers Movie," "National Outreach Convention," "Story," "Women of Faith," "Chick-fil-A," and more.

Surely he could underwrite the cost of the site.

Assuming the ads don't indicate that Michael Hyatt's site is more serious, what, if anything, might the sponsors tell us about him as a Christian leader, his communication platform or his audience?

]]> By: human3rror http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/#comment-36306 human3rror Sat, 31 Oct 2009 19:01:09 +0000 http://churchcrunch.com/?p=6921#comment-36306 love these thoughts here. love these thoughts here.

]]> By: Show and Tell for the Week of 10/25/09 | thejakers http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/#comment-36304 Show and Tell for the Week of 10/25/09 | thejakers Sat, 31 Oct 2009 15:22:08 +0000 http://churchcrunch.com/?p=6921#comment-36304 [...] Gateway Church is tossing the idea of an Internet campus targeted to non-believers…with ads. What do you think? [...] [...] Gateway Church is tossing the idea of an Internet campus targeted to non-believers…with ads. What do you think? [...]

]]> By: vince http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/#comment-36303 vince Sat, 31 Oct 2009 13:57:38 +0000 http://churchcrunch.com/?p=6921#comment-36303 I'll stir the pot some more... The point you make about people being used to seeing ads is a good point and leads me to another question: Does having ads on a site validate it as a site that is more serious? I'll stir the pot some more…

The point you make about people being used to seeing ads is a good point and leads me to another question:

Does having ads on a site validate it as a site that is more serious?

]]> By: Postscript http://churchm.ag/confessions-of-an-internet-pastor-sacred-ground-advertising-on-an-internet-campus/#comment-36302 Postscript Sat, 31 Oct 2009 13:44:01 +0000 http://churchcrunch.com/?p=6921#comment-36302 I hate to go against the grain, but I'm pro ads. I think it is unrealistic to say that ads are going to distract from the other elements - people already are used to ignoring ads. I think it is unrealistic to say that tithing is the only way ministry should ever be financially supported. And I think it is unrealistic to say that ministry and business can't be friends. I think it is realistic to partner with for profit businesses and other non profit organizations who can benefit from exposure to your audience. I think it is realistic to be selective in the types of advertisers - sorry, most porn sites and beer brands don't want to spend money on your audience anyway. And I think it is realistic to appropriately target Christian and nonChristian audiences with different content. As usual, the harshest critics of Christians are Christians and not the world. I hate to go against the grain, but I'm pro ads. I think it is unrealistic to say that ads are going to distract from the other elements – people already are used to ignoring ads. I think it is unrealistic to say that tithing is the only way ministry should ever be financially supported. And I think it is unrealistic to say that ministry and business can't be friends.

I think it is realistic to partner with for profit businesses and other non profit organizations who can benefit from exposure to your audience. I think it is realistic to be selective in the types of advertisers – sorry, most porn sites and beer brands don't want to spend money on your audience anyway. And I think it is realistic to appropriately target Christian and nonChristian audiences with different content.

As usual, the harshest critics of Christians are Christians and not the world.

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