Compassion Saves Money by Going Digital


Compassion International has historically done a good job leveraging new media—the Compassion Bloggers being one of them.

Early last month, they made another solid move, in an effort to lower their costs. They gave their donors the choice of receiving Compassion Magazine in a digital format, saving them on both printing costs as well as postage.

What a great idea!

Here’s a snippet of the email they sent out:

Compassion Email

Compassion Email 1


Compassion Email 2

This is not only a great idea for organizations to save money, but it was pitched really well.

Notice how few words were used in this email? This wasn’t a long email appeal to the donor—no—it was basically an email infographic. They call to action was really clear, too.

Without hardly any effort on the receipts part, a big idea was communicated with a clearly stated call to action that was easy for the recipient to execute.  Well done, Compassion, well done.

This is something that many ministries, churches and nonprofit organizations should consider.


Eric Dye

I am a blogger, business owner and lover of coffee. I spend most of my time as Programs Director for Open Church, but you'll also find me as a writer and editor for ChurchMag, as well as working on Live Theme and ChurchMag Press. All while enjoying my family and sipping espresso in Italy.

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  1. says

    Some magazines still need to get on board with this. I just don’t read print magazines, but I do want to support some of the small publications that I read online. And several have no method to do so unless I subscribe to print, which then costs them a bunch of money.

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