Have you ever wondered what pages are viewed most on a churches website?
Millions of pageviews occur each month to the iMinistries server, so I hopped onto Google Analytics and reviewed the data to find out.
I searched for the types of pages that most churches on our system have on their website, identified a key word in that title, and then saw how many unique pageviews those pages with a particular word or phrase had over a 6 month period. It’s not rocket science. But, it helps paint a pretty good picture of what’s being viewed.
- I’m New/New Here – it would be listed as just New Here
- What we Believe/Beliefs – it wold be listed as What we Believe
- Statement/Statement of Faith – it would be listed as just Statement
The reason for choosing unique pageviews is to see what visitors looked at the first time they checked out your site. This might also help evaluate what’s most important to display on your church or ministries home page.
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Are you using Google Analytics?
What did you find?
Do you need to change your strategy?