I first saw this article by SitePoint titled “The Role of Design in Modern Church Marketing” a while back and thought that it was an excellent read. Perhaps a must read. But, I didn’t blog about it.
Getting up this morning though I dropped into my Google Reader to see that one of the most well known WordPress bloggers out there, Lorelle, had written a post about the article titled “Web Design for God’s Audience: Learning from Church Web Development“.
Now, how could I, a passionate WordPress “enthusiast,” not blog about this? I could do no other.
And so I am.
The articles linked here are well worth your time and a good read. The original author of the SitePoint article, Darren Hoyt, also has “Interviews with Church Designers” which showcases some conversations had with some very well known designers:
- Nathan Smith (SonSpring)
- James Dalman (Church Communications Pro)
- Matt Adams (Factor 1 Studios)
- Chris Merritt (Pixel Light Creative)
- Dustin Stearman (Church Plant Media)
There is little question that part of our ministry strategy for the online world is to engage wisely, both functionally and aesthetically. My undergrad degree and concentration in “Design Psychology and Usability” at Georgia Tech has served me well for many years.
Worth a read. All of the articles are long but rich.
When was the last time you seriously considered the marriage of web design, marketing, and strategy?
I'm glad that Darren's article struck you as it did me. For me, the religious issue wasn't as important as the development of marketing strategies in a touch economy and culture. Staying flexible and aggressive in understanding and embracing new media and marketing strategies is the only way to survive, so this article is packed with great insights on web development. Got my brain warmed up.
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why… thank you for that…!
There is little question that part of our ministry strategy for the online world is to engage wisely, both functionally and aesthetically.
definitely!