Comments on: Church Strategy ‘Google-fied’ – Thoughts on Google’s Super Bowl Ad

By: Rich Schmidt

Rich Schmidt — Wed, 10 Feb 2010 22:39:29 +0000

Um… What color was the search box before it was white? It’s white now, and always has been, as far as I can tell…

By: Brian Barela

Brian Barela — Wed, 10 Feb 2010 21:43:12 +0000

i think “aggregated” is a huge challenge–especially w a broad and diverse audience.

i asked for feedback on one of my ministry sites and they shared that this was their biggest issue w the site.

By: Adam Lehman

Adam Lehman — Wed, 10 Feb 2010 19:01:23 +0000

Take Google’s simplicity and brilliance in contrast with all the Bing commercials.

All of Bing’s commercials seem highlight 2 things:

1. Bing is for people who are dissatisfied with Google (how many people are there in that category?)

2. Bing has a cool picture around their search box.

By: Joel

Joel — Wed, 10 Feb 2010 14:42:11 +0000

when I saw “Super Bowl Ad” in the title I immediately thought this was going to be Tim Tebow or Mosaic Doritos (neither of which deserved the controversy hype received).

You bring up some good questions of relevance. How do you also balance the Christian message (“its not all about you”) with this ad model (“what can we do for the customer”)? Not saying they are 100% opposed, its just a challenge.

By: joanna

joanna — Wed, 10 Feb 2010 12:42:52 +0000

I actually really liked that ad, which was a surprise given how much the superbowl hype has annoyed me.

By: PhillipGibb

PhillipGibb — Wed, 10 Feb 2010 10:38:56 +0000

I like the comment a first time visitor to our website : “This does not even look like a church”

So User-focused : A1
Contextualized Content: definitely there, leveraging there, but I do not see a complete buy in by role players to participate in the social networks to leverage more.
Functional: a bit static but there is most certainly a match up with what is happening on the ground.
Aggregated: very limited at this stage – what we need to do is to sit down and do one of those SWATs

By: Kevin M.

Kevin M. — Tue, 09 Feb 2010 23:34:01 +0000

I loved this ad and I love how you linked it to the church! Well done Mr. Saddington!

By: Brett Barner

Brett Barner — Tue, 09 Feb 2010 22:39:45 +0000

The one thing I learned was that they told a story that we’ve all heard before in such a different way that it was interesting.(I’m drawing the connection to religion and preaching).

I may be the only one who this bothered, but they changed the search box color. ???

Check it out yourself – http://google.com

By: Brian Barela

Brian Barela — Tue, 09 Feb 2010 22:03:08 +0000

the last point is great kyle. i can certainly grow in that area as well–it would seem like it would not only help me focus in on what’s most important but also allow the user/client/church member to understand where they fit.

By: Tweets that mention Church Strategy ‘Google-fied’ – Thoughts on Google’s Super Bowl Ad | ChurchCrunch -- Topsy.com

Tue, 09 Feb 2010 17:49:34 +0000

[...] This post was mentioned on Twitter by John Saddington, John Saddington, churchcrunch, Kem Meyer, Lee Fields and others. Lee Fields said: Good stuff at churchcrunch today. http://churchcrunch.com/church-strategy-google-fied-thoughts-on-googles-super-bowl-ad/ [...]