Marketing has come a long way in the past 50 years. What was once a very corporate, centralize market with billboards, newspapers, radio, and television marketing has become very complex. Now you can go through any number of channels to advertise on the traditional platforms as well as social media, emailing, texting, and web advertising. Not only do you need to know what avenues your users use (it is probably better to advertise on television for 65+ and Facebook for 18-25), but you need to know what marketing is even fruitful.
Here are some of the highlights of the infographic below:
- 98% of texts are opened whereas tweets, Facebook feeds, and emails all have less than a 20% hit rate.
- There are more American on texting plans than unique accounts on Google+, Twitter, and Facebook combined.
- People on average look at their phones 150 times a day. WOW!
What does your business or ministry prefer and will you be reconsidering your tactics?