Last month, ChurchMag guest author Pregan Pillay wrote about Influence Through Ministry Branding and Church Marketing.
He talked about how some churches have an ‘old school’ mindset in how a church should market themselves, while at the same time, recognizing the pitfall that some churches fall into as they try to become the ‘coolest church on the block.’
This prompted a response from Rev. Jim Liberatore of St. Andrew’s Episcopal Church that landed in my inbox — it is awesome:
“We looked at this during the past year. We serve a young area without a lot of recent church experience. For the past 13 years, they all come (20,000/year) to our Pumpkin Patch in October to take pictures and buy pumpkins (which use to underwrite our missions.) No one knew who St. Andrew’s Episcopal Church was even though we do a lot of community outreach. But everyone knew “The Pumpkin Church.” We decided to own it. We are a bit offbeat. It fit.”
He included an image of their church logo:
While this probably will not land on a list of the most amazingly designed church logos, it would land on a list of the best-marketed church logos. They even have the URL to go along with it — pumpkinchurch.com!
Do you think the Church could use more approaches like this when it comes to church marketing?
If your church has done something less traditional like this, contact us. We would love to share your inspiration!
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