This is the third article in the series App of the Week series.
Buffer is one of those applications that is essential to doing social media well while still maintaining your sanity. Have some free time to give to your brand and networking and some amazing things to share? Buffer is the perfect tool for you to use. Putting it on a mobile device just makes sense and improves useability. Here is our assessment of the iOS application to see if it fills the needs.
The Good
- Simplistic Some iOS devices try to do something more with their iOS app that bogs it down and clutters the interface. Buffer does it well.
- Bookmarklet This app has something no other iOS app seems to have. You can use the mobile Safari bookmarklet to add posts to Buffer from your Safari browser
- Easy Reordering I tend to write tweets and Facebook updates all at once and later reorder them for posting. So easy in Buffer.
The Bad
- Restricted Social Media I want Google+ and Pinterest integration. Possible?
- Not Easy To Add Accounts. It is currently not possible to connect other social accounts from within the app after you have logged in with Email, Twitter, Facebook or LinkedIn.
- Pictures and Videos? It’s missing the ability to add pictures and easily reference other Twitter accounts in posts.
What mobile app do you use for social media?
Justin Dela Cruz says
Jeremy, i recently switched from Android to iPhone. I used to to use Buffer all the time within my news reading apps like Pulse, Zite, Flipboard. When i shared, Buffer was one of the options. Within the iOS framework there are only a limited number of options for share (Read it Later, Tweet, Facebook, Email) even though i have the Buffer App on this phone also. Frustrating!
Do you use the Buffer App standalone or integrated with other Apps, because i think that is where it shines – IF it’s possible!
seventy8Productions says
The iOS framework is very limited which is the very nature of being an Apple product. This promotes usability for those who do not “tinker” but can be frustrating for those who want to overclock the apps. You are using it to its fullest extent right now and it will not get better until companies jump on the Buffer bandwagon and allow them access to their APIs.