Twitter is a social media and micro blogging application initially designed for people to use the Internet to send text messages and get around the high prices of cell phone carriers. It has since become one of the premiere online social networking sites that is becoming the innovator in real-time news, advertisement, and professional networking that other social media sites can only dream of having.
The question is: are ministries using it to its fullest capacity? We want to breakdown what Twitter is and how ministries can use it better.
- Twitter is about sharing a message.
Twitter was never designed for you to share long stories, be distracted by social media games, or to do anything more than communicate. You have 140 characters to say what you want as effectively as possible. Have something to sell? Get to it. Want to share the Gospel? Be efficient about it. Simply want to network? Listen up! Too many times we get distracted on other social media networks with the frills and tricks, yet Twitter has remained steadfast. To engage it any other way is to misuse it. Remember that it is about communication which is one part talking and two parts listening. - Twitter is perfect for marketing.
You have the ability to hear who is talking about your brand on this network through keywords and hashtags. At the same time, people may mention you (which automatically links to your account) and retweet what you have posted. This allows for small businesses, quiet but powerful voices, and experience to be truly heard. Use the tools that Twitter has natively built into the network, shut out the noise, and begin to make an impact. You have the ability to be heard, now try saying something worth being listened to. - Twitter has potential energy.
Potential energy is the amount of energy in a system that is being stored up, thus it currently has no impact on the outside environment. If you have great conversation on Twitter and never push it to something further, it will always remain potential. Yet, if you have a strategy going into it to take the conversation beyond tweets and towards a goal, you will unlock a great tool. Direct people towards your blog, church, or website and capitalize in some form or another.
What is your Twitter handle so we can connect?
[…] Facebook contains naturally lends itself to being the average Joe’s personal site just as Twitter has become the professional networking one. This simple audience is what every other network is missing and so you need to approach it […]