As we get bigger and bigger we’re going to spend more time analyzing our content effectiveness for the sake of our readers and Google (of course).
Large news syndicates use headline split-testing all the time, and if you’re not familiar with that it’s essentially trying two (or more) headline or post titles to see which one is more effective at garnering traffic.
It can now be done simply with a WordPress plugin if you use WordPress.
Pretty slick if you ask me.
Any applications for ministry? Sure! What if you were to apply this to your church blog?
More traffic? More eyes? More opportunities to share that Good News.
#WIN
[HT: Cogmap]
Craig Allen says
Downloaded. Sounds like a fun thing to tinker with.
Michael Hyatt says
I have wanted something like this for a long time. Have you tested it yet?
John Saddington says
i haven’t tested it extensively yet. It’s on the things to do list!
Daniel Mosley says
Very interesting. I’m going to try this on a new property I’m working on. Thanks for the tip.