Generation Z: Marketing’s Next Big Audience [Infographic]

GenerationZMarketingsNextBigAudience_thumb

I have spent the better part of the past decade dedicating my life towards understanding how generations interact with each other. First I wanted to understand the differences between myself and teenagers as a youth ministry volunteer and then later how generations interact as a paid youth worker that would interact with parents and teens. Nowadays, I am a counselor that seens people struggle regularly with psychosocial development which has huge implications with people needing to grow. The ... Continue Reading

‘The Social Media Gospel’ by Meredith Gould [Book Review]

Saturday Morning Review - The Social Media

Let's get frank for a moment, because that would be what Meredith Gould would do. I loved this book because it was "in your face" real about what it means to be in social media. It avoids all the silly "this is what a hashtag is" type of commentary that honestly does not belong in a printed text that will be out of date in a couple of months to couple of years. Here's what I think of Meredith Gould's book, The Social Media Gospel: ... Continue Reading

Words and Phrases That Convert Into Action [Infographic]

words and phrases j

Are you a blogger, social media user, or write any kind of content for your church? Then you need to read this NOW, NOW, NOW! If you didn't read that with the annoying car salesman voice from television commercials, I advise you to try again. For those that want to write some kind of content, whether 140 character tweets or 10,000 word eBooks, your words need to have some weight behind them to be effective. The dialect you use in every day conversations is the starting point, but we want to ... Continue Reading

Optimize Your Blog for Content Distribution [Infographic]

a cup of coffee for your bloggingness

Being a blogger, professional or personal, has to do with so much more than just putting your random thoughts or feelings onto a website. Honestly, that is the baseline purpose of social media networks. For those that have taken the plunge into blogging though, you are looking at organizing your content, creating great design, and figuring out how best to get your content in front of eyes of people that will care, engage, and act after reading your content. Curious how to start learning to ... Continue Reading

Finding Your Audience On Facebook [Infographic]

Finding Your Audience On Facebook Head

For many churches, the one and only social media network that you need to worry about is Facebook. Your congregation is already there, so you do not have to get others to sign up. You have used the platform for a while and while you may still have a learning curve with brand pages, it will be minimal. And the analytics are truly better than any other social media network out there. The question is, how does your church get an audience on social media? We can help with that. ... Continue Reading

‘The Social Church’ by Justin Wise [Book Review]

Saturday Morning Review - The Social Media Church

I've read a lot of social media books, many that address the possible implications for Christians or ministries, and let me say right out the gate that The Social Church is in my top two favorite of all times. What the book does not do is give away all his little social media secrets (you have to pay and join his Think Digital Academy to get those), which in many ways is a good thing, because every church is unique in what they want to do online, that simply giving generalized solutions without ... Continue Reading

‘The Unofficial Book on Hootsuite’ by Mike Allton [Book Review]

Saturday Morning Review - Hootesuite Book

Social media is an easy concept to grasp as an individual that wants to engage online. Create an account, follow or friend a few people, add a group, circle a page, and subscribe to a channel. All of a sudden you can find yourself spending hours online. But as a professional for a ministry or church, the ability to engage online can quickly become chaotic. Mike Allton of TheSocialMediaHat.com highlights one of the best tools out there for churches to use, Hootsuite, in his new eBook The ... Continue Reading

A Look at Facebook Mobile [Infographic]

facebook-mobile-pic

Social media is still young in its lifespan and while critics are saying that it is halfway through its life or going to rapidly decline soon, my belief is that it is here to stay. One indication of that is Facebook with its VAST platform that is growing and adapting all the time. One such case is the explosion of use on mobile devices and their ability to monetize it so easily and gather data from apps like Facebook, Facebook Messenger, Instagram, WhatsApp, and others. They are a giant online ... Continue Reading

Website Eye Tracking 101 [Infographic]

ive got my eye on it - image

For web designers, you know so much about the process of constructing a website that needs to go into a great website. Content needs to be above the fold (or is that a fallacy?), images need to be compelling, the font needs to be readable, it needs to translate well to all browsers, and clutter is a bad thing. But for the pastor that may be buying a WordPress theme, a volunteer that is coding and designing the website themselves, or the person that has been handed a project that they did not ... Continue Reading

Picking the Right Social Media Platform [Infographic]

social media decisions

I will admit up front, I'm hesitant to do this infographic because many different people have problems with comparing churches to businesses (which is not my intent of the article). However, the infographic below is great for ministries to learn from. So here is what I want you to do. Every time the infographic refers to a business term like "the market" or "sales", make the translation into relationships with Christ or people in the pews hearing the sermon. Churches can learn from his ... Continue Reading