Lights, Camera, Call-To-Action [Infographic]

Call to Action - Top

For those that are looking to create a better crafted digital experience for content they are creating, be that social media, blogging, or video platforms, you may or may not have heard of a concept called call-to-action. To get us on the same page, here is the definition provided to us by Hubspot: "A call-to-action is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a 'call' to take an 'action.'" We want to give you some tips on ... Continue Reading

The (Not-So-Secret) Formula Of The Modern CMO [Infographic]

Formula Of The Modern CMO - top

For those that do not know, CMO stands for Chief Marketing Officer, and for many national organizations, they have their own paid staff person in charge of figuring out the best options for their ministry to get the most visibility with the manpower, budget, and time they have. For churches of 50 people to 4,000, you probably do not have the salary available to hire a specific person for this specific of a job. Honestly, that's okay because we have the formula that many work off of and you can ... Continue Reading

Inbound Marketing vs Outbound Marketing [Infographic]

Inbound Marketing vs Outbound Marketing - Top

With the advent of the Internet, mobile devices, and everything else in the technology age, concepts like print advertising that are talking at you about their product are starting to take a back seat to If you are a native of digital marketing and did not dabble in print, radio, and television advertising (like myself) the infographic below can help you interact with long time investors of marketing as well as help you identify where people have succeeded and failed in the past yet still ... Continue Reading

What Makes A Good Headline [Infographic]


I wish that I could say that because I have been blogging for more than five years of my life and at least 2,000 articles under my belt across the Internet, that I have become some kind of a guru with crafting the best posts you would ever read. The reality is, I still have so much to learn and work on if I want to peak at my craft. One of the most difficult parts of blogging is creating the best title possible. For an article like this, it is simple because I am sharing an infographic with you ... Continue Reading

Generation Z: Marketing’s Next Big Audience [Infographic]


I have spent the better part of the past decade dedicating my life towards understanding how generations interact with each other. First I wanted to understand the differences between myself and teenagers as a youth ministry volunteer and then later how generations interact as a paid youth worker that would interact with parents and teens. Nowadays, I am a counselor that seens people struggle regularly with psychosocial development which has huge implications with people needing to grow. The ... Continue Reading

‘The Social Media Gospel’ by Meredith Gould [Book Review]

Saturday Morning Review - The Social Media

Let's get frank for a moment, because that would be what Meredith Gould would do. I loved this book because it was "in your face" real about what it means to be in social media. It avoids all the silly "this is what a hashtag is" type of commentary that honestly does not belong in a printed text that will be out of date in a couple of months to couple of years. Here's what I think of Meredith Gould's book, The Social Media Gospel: ... Continue Reading

Words and Phrases That Convert Into Action [Infographic]

words and phrases j

Are you a blogger, social media user, or write any kind of content for your church? Then you need to read this NOW, NOW, NOW! If you didn't read that with the annoying car salesman voice from television commercials, I advise you to try again. For those that want to write some kind of content, whether 140 character tweets or 10,000 word eBooks, your words need to have some weight behind them to be effective. The dialect you use in every day conversations is the starting point, but we want to ... Continue Reading

Optimize Your Blog for Content Distribution [Infographic]

a cup of coffee for your bloggingness

Being a blogger, professional or personal, has to do with so much more than just putting your random thoughts or feelings onto a website. Honestly, that is the baseline purpose of social media networks. For those that have taken the plunge into blogging though, you are looking at organizing your content, creating great design, and figuring out how best to get your content in front of eyes of people that will care, engage, and act after reading your content. Curious how to start learning to ... Continue Reading

Finding Your Audience On Facebook [Infographic]

Finding Your Audience On Facebook Head

For many churches, the one and only social media network that you need to worry about is Facebook. Your congregation is already there, so you do not have to get others to sign up. You have used the platform for a while and while you may still have a learning curve with brand pages, it will be minimal. And the analytics are truly better than any other social media network out there. The question is, how does your church get an audience on social media? We can help with that. ... Continue Reading

‘The Social Church’ by Justin Wise [Book Review]

Saturday Morning Review - The Social Media Church

I've read a lot of social media books, many that address the possible implications for Christians or ministries, and let me say right out the gate that The Social Church is in my top two favorite of all times. What the book does not do is give away all his little social media secrets (you have to pay and join his Think Digital Academy to get those), which in many ways is a good thing, because every church is unique in what they want to do online, that simply giving generalized solutions without ... Continue Reading