‘The Unofficial Book on Hootsuite’ by Mike Allton [Book Review]

Saturday Morning Review - Hootesuite Book

Social media is an easy concept to grasp as an individual that wants to engage online. Create an account, follow or friend a few people, add a group, circle a page, and subscribe to a channel. All of a sudden you can find yourself spending hours online. But as a professional for a ministry or church, the ability to engage online can quickly become chaotic. Mike Allton of TheSocialMediaHat.com highlights one of the best tools out there for churches to use, Hootsuite, in his new eBook The ... Continue Reading

A Look at Facebook Mobile [Infographic]

facebook-mobile-pic

Social media is still young in its lifespan and while critics are saying that it is halfway through its life or going to rapidly decline soon, my belief is that it is here to stay. One indication of that is Facebook with its VAST platform that is growing and adapting all the time. One such case is the explosion of use on mobile devices and their ability to monetize it so easily and gather data from apps like Facebook, Facebook Messenger, Instagram, WhatsApp, and others. They are a giant online ... Continue Reading

Website Eye Tracking 101 [Infographic]

ive got my eye on it - image

For web designers, you know so much about the process of constructing a website that needs to go into a great website. Content needs to be above the fold (or is that a fallacy?), images need to be compelling, the font needs to be readable, it needs to translate well to all browsers, and clutter is a bad thing. But for the pastor that may be buying a WordPress theme, a volunteer that is coding and designing the website themselves, or the person that has been handed a project that they did not ... Continue Reading

Picking the Right Social Media Platform [Infographic]

social media decisions

I will admit up front, I'm hesitant to do this infographic because many different people have problems with comparing churches to businesses (which is not my intent of the article). However, the infographic below is great for ministries to learn from. So here is what I want you to do. Every time the infographic refers to a business term like "the market" or "sales", make the translation into relationships with Christ or people in the pews hearing the sermon. Churches can learn from his ... Continue Reading

The Mobile Landscape [Infographic]

mobile touch screen - close up

Youth pastors know this, hippers may know this, and parents with kids know that mobile devices are not the future, they are now. For churches, a mobile device should be more than a phone, it's the device to inform parents that their child in daycare is upset. It's the best communication tool for students in youth groups. And it is an untapped possible way of getting people to instantly engage with your community and congregation outside of Sunday and Wednesday nights. ... Continue Reading

A Church with No Tech Volunteers [Video]

No Tech Volunteers Screencap

I have advocated over and over the idea of doing church technology leadership that would include not only training and encouraging volunteers and staff teams, but supporting and honoring them in many different ways. Chip Dizard has gone out of his way to do just that for several of his team members specifically and the whole team in general at his church. The best part about this, the church staff jumped on board and gave what seems authentic words of thanks and appreciation for ... Continue Reading

Tracking Content Marketing ROI [Infographic]

what are you valuing online

Having done digital content marketing with social media, blogging, and advertising on Google Adwords, tracking content marketing ROI is NOT an easy thing and could take as much or more of your time than creating the actual ads themselves. For those that do not understand ROI, it stands for "Return On Investment." Let me be clear, no one has been able to nail down the perfect ROI and with walled web platforms like Facebook and Google SSH search results, it is getting harder to do. That being ... Continue Reading

Are You Making Star Wars or Star Trek Content?

Star_Trek_vs_Star_Wars_by_ApolloNui

The war of the nerds between Star Wars and Star Trek has always been goofy (though having enjoyed both programs, I guess I get it). But the infographic below takes this difference in programming and created worlds and puts a unique spin on it for those that create content for websites or social media. Be warned, we are entering extra nerdy here. The question then is, which are you: a Star Wars or Star Trek content creator? ... Continue Reading

Church Tech Confessionals [Video]

Church Tech Confessions Top

The following video was made by Grace Church and there is not much more details to go with it, but this video encapsulates so much that I see in church tech. Of course, the video is made tongue and cheek for the humor factor, but there is an element of truth behind every one of the statements made. I wonder how many churches have departments that do not play well together, are not polite to their church techies, and look down on the volunteers and staff. ... Continue Reading

Should the Church Invest in Cloud Computing? [Infographic]

cloud-computing-infographic thumb

This is not the digital land of the 1990's when software came on CDs in the mail, we were limited to software options between only a couple of digital giants, and updates were seemingly non-existent. Now computing is making a huge shift from your local machine to this thing we call “the cloud”. So what does this mean for churches? Should we be looking at investing more of our time in cloud computing? ... Continue Reading