Comments on: An Online Ministry with No Metrics Can Be… http://churchm.ag/an-online-ministry-with-no-metrics-can-be/ Exploring the Intersection of Church and Technology Fri, 10 Feb 2012 00:28:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Show and Tell: Favorite Links for the Week of 10/11/09 | thejakers http://churchm.ag/an-online-ministry-with-no-metrics-can-be/#comment-38893 Show and Tell: Favorite Links for the Week of 10/11/09 | thejakers Sat, 17 Oct 2009 19:13:30 +0000 http://churchcrunch.com/?p=6814#comment-38893 [...] reminds us of the importance of online metrics for [...] [...] reminds us of the importance of online metrics for [...]

]]> By: markalves http://churchm.ag/an-online-ministry-with-no-metrics-can-be/#comment-38892 markalves Mon, 12 Oct 2009 03:52:10 +0000 http://churchcrunch.com/?p=6814#comment-38892 If your online ministry is supporting a meatspace church then the starting point should be your church's objectives. Determining the ways your online ministry will support those overall objectives gives you your online ministry goals. Once you have those goals then you can figure out which metrics to use. By following this sequence, your metrics not only help you assess your own ministry, but they also make it much easier to get support from your pastor and to motivate your volunteers. You can clearly show how you're contributing to objectives that the entire community can relate to rather than focusing exclusively on technical stats without that grander context. If your online ministry is supporting a meatspace church then the starting point should be your church's objectives. Determining the ways your online ministry will support those overall objectives gives you your online ministry goals. Once you have those goals then you can figure out which metrics to use.

By following this sequence, your metrics not only help you assess your own ministry, but they also make it much easier to get support from your pastor and to motivate your volunteers. You can clearly show how you're contributing to objectives that the entire community can relate to rather than focusing exclusively on technical stats without that grander context.

]]> By: Jim http://churchm.ag/an-online-ministry-with-no-metrics-can-be/#comment-38891 Jim Sun, 11 Oct 2009 14:42:53 +0000 http://churchcrunch.com/?p=6814#comment-38891 i concur i concur

]]> By: dewde http://churchm.ag/an-online-ministry-with-no-metrics-can-be/#comment-38889 dewde Sun, 11 Oct 2009 04:06:04 +0000 http://churchcrunch.com/?p=6814#comment-38889 Great post. I think all online ministries should have some way to measure progress so they should know where they were when they started, where they are now, and where they want to go. Not to get bigger or more important or even more influential. But to measure efficiency. If an online ministry is reaching 500 unique visitors a month, but effecting change in 10 of them, that is not efficient. It might be a better use of time to hone the goal of the ministry and change the programming/process/message/website so that they effect positive change in 50 people even if it means they are only reaching 200. Sometimes increasing efficiency means making your site less attractive to the masses, but more attractive to a niche group in need. In any event... if you don't have metrics to measure the success or failure of your online ministry, the whole conversation is moot. A map (or plan) is useless if you don't know where you're even starting from. peace | dewde Great post. I think all online ministries should have some way to measure progress so they should know where they were when they started, where they are now, and where they want to go. Not to get bigger or more important or even more influential. But to measure efficiency.

If an online ministry is reaching 500 unique visitors a month, but effecting change in 10 of them, that is not efficient. It might be a better use of time to hone the goal of the ministry and change the programming/process/message/website so that they effect positive change in 50 people even if it means they are only reaching 200. Sometimes increasing efficiency means making your site less attractive to the masses, but more attractive to a niche group in need.

In any event… if you don't have metrics to measure the success or failure of your online ministry, the whole conversation is moot. A map (or plan) is useless if you don't know where you're even starting from.

peace | dewde

]]> By: @DewittRobinson http://churchm.ag/an-online-ministry-with-no-metrics-can-be/#comment-38890 @DewittRobinson Sun, 11 Oct 2009 03:29:04 +0000 http://churchcrunch.com/?p=6814#comment-38890 Great post John! Great post John!

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