Take a good look at the pie graph of my traffic here on ChurchCrunch.com.
Here’s what should be noted:
This is all fine and dandy, and part of this post is to suggest that Twitter can be effectively leveraged to produce high volumes of traffic, but that would limit the findings here and miss the crucial point: Twitter is a good traffic-generator, but it’s shouldn’t be the traffic generator.
In fact, the goal for anyone long term is that Google’s Referral and Organic should continue to rise, because that’s where a lot of your “strength,” that’s sustainable, should come from.
My hope is that although Twitter will continue to produce substantial traffic numbers, it’ll continue to take less of the pie over time. Completely depending on it as a source of traffic is a flawed and limited strategy.
How are you making the most of Twitter? More importantly, how are you making sure that it’s not dominating your traffic generation?
so how do you boost the green and yellow pieces of the pie?
there are so many ways… but honestly, this is a time-based strategy for growth.
produce content. period. i think i've got some other posts around here that can expand.
the gray??
all the other whack junk.
stuff not in the “top 10″
Are you concerned that some of the Google stuff may be searches totally unrelated to what you're writing about? IE, somebody does a search on "lcd screen pixels flickering" and it brings them here. Is traffic just "traffic" or do you want the traffic to be more targeted in terms of what brings people via Google?
perhaps. but that's uncontrollable to a certain degree. and we have to put some faith in Google to “do the right thing”… or they wouldn't be where they are today in terms of their search engine megamonopoly.
“good” traffic or “bad” traffic doesn't matter as much to me as “relevant” traffic. I can only do so much, the rest is just guess work.