Yesterday we looked at the 1st Element of a Successful Social Network, which was “Ownership and User Customization.” Today, we’ll take a look at the 2nd Element that can make a social network awesome.

If you need a little more background on what this 7 Part Series is about, check out the first post and the first element here.

Element #2 – Getting and Giving Feedback

Although I could probably spend a lot of time on this particular element, I’m not sure that I’ll need to.

Apparently, websites and online properties that allow the users to get and give feedback (to the owner, creator, each other) are wildly successful, but in terms of engagement, community development, and traffic patterns.

If you’re going to have a successful social network, this goes almost without saying.

But the key here understanding the limitations that you’re going to provide the users for their experience. Remember, all social networks are limited in the way in which they can provide a feedback loop: Contextually, historically, technologically, culturally, etc. The way you use feedback is dependent on where it sits.

Another corollary to consider is moderation and administration of the feedback. Does your offering provide for the “trolls” and the “offensive” users? Is there wisdom in more structured limitations?

Most people just gloss over the question of whether Blogs should have comments but you’ll find that a few have opted to not have commenting turned on. There’s wisdom and strategy behind that too.

All that said, getting and giving feedback is important, and it doesn’t have to look like typical feedback loops either. Just ask Seth Godin about that.

Element #3 tomorrow!