The other day I was spammed. My wife was spammed. We each got an email blast from a local car dealer. I’d love a new car. In fact I’d love a new used car. I might even be in the market for a car in the near future, but for now I have no idea how the dealer got both of our email addresses.
Regardless, we both went online and “unsubscribed” from the spam that we received.
I happened to take it a step further. I wanted to dig a little to find out how they got both of our email addresses. I noticed that the unsubscribe pop up took me to a company called eleadcrm.com.
In today’s market place you can’t afford to gamble when it comes to finding the right CRM Technology for your dealership. That’s why eLEAD CRM gives you the competitive advantage that you need to sell more cars and service today.
It appears that their purpose in business is to provide auto dealers with sales leads for spammy blasts such as this. I’m not naive about how they got our information. I’ve seen the power of web analytics and know that there are some pretty savvy scripts out there that can pull a lot about a person. Then, all they have to do is query the dozens of databases that can match you up. Voila. Whether or not this is how they got our information, I don’t know.
Either way… Way to go eleadcrm. You rock.
I did get a chuckle from their lovely website though… which actually may have been worth the price of the spam blast. Upon browsing to their site (in firefox mind you) I got this pop up:
Seriously? It is Highly Recommended that I use IE5.5! Wow. Fantastic.
So, yesterday I think about it this way.I wonder how many churches exist with approach to ministry that echos this sentiment.
You know what I mean, right?
What worked in the past is the program we support.
We could push the envelope a little and be innovative, but then we’d have to be backwards compatible.
We recognize that there are great applications out there that other people use, but that is for them to use… not us.
We’re much more comfortable being status quo.
How do we challenge these sentiments? What are your thoughts?
Everyone and their brother is trying to figure out how Google Wave is changing the game (besides trying to get invited to the darn thing). Of course, many people are taking a look at perhaps how it can help us in ministry specifically.
Brian Barela, as shown in the screencast above, shows a quick example of how he’s used it and some of the pros/cons of his experience so far.
So, let’s hear it. What are some of the best choices out there for this type of thing? Paypal, Amazon, etc? Or are there some really great ministry-specific solutions that are servicing this demographic?
I, and the other editors, simply don’t have time for it right now, but perhaps someone else does?
It’s up for grabs and I’m currently looking for a new owner (or manager) for the site.
Here are some of the stats in it’s short lifespan already (click image for a larger view):
The site still gets daily hits on some pretty good keywords.
Honestly I think this domain and site has a lot of potential for the right person/team who’s interested in blogging about this ever-increasing area of microblogging and it’s use for the Church and for ministry.
There’s tons of things to do with the established directory as well (even perhaps rebuilding it, etc).
Email me if you’re curious or interested. Sold! Comments welcome as well!
Domain needs to be renewed within the next 60 days and I’m not interested in renewing it, which would put it back on the market but you’d lose all those great returns, posts, and SEO goodness.
Watch the following video above and think in terms of your ministry, church, and their social media initiatives.
Does social media marketing, initiatives, and strategies pay off? Definitely. But, only if done really well. But what exactly is the payoff? What is the true measurable ROI?
I’ve had more than a few conversations recently about how effective social media is for ministry, especially the ROI, or Return on Investment.
Now, generally this term is associated directly with a financial return. Our goal, though, is not money, so ROI is calculated a bit differently. Sure, we definitely need to be fiscally responsible, but hoarding treasures that moth and rust destroys is not our primary goal.
It’s people, and is there really a price tag on salvation? Obviously not.
But, ROI also can be measured by the success of a particular campaign, product launch, or initiative. Social media can help make those things a success and a positive ROI. The key here is measurement and what exactly you’re measuring.
We need to be wise with our time and financial resources. Let the Holy Spirit guide you and your leaders as to what will result in a positive ROI (whatever that might be) and trust Him for the results.
If you’ve been around here long enough in the online space (and have read some stuff over here) then you’re already well-aware of the obvious increase of personal branding websites (or sitelets).
I think this is generally a good thing, because managing your online brand is a good thing. Although, it does feels pretty super-saturated already, but that’s maybe just me.
But where are we headed with them? Is that all they are going to be? Business Cards for the digital age?
Perhaps hyper-control of customization is the next phase, like Flavors.me. I got a lucky BETA invite and you can see mine that I threw up in about 30 seconds here: http://flavors.me/human3rror
Check how cool it is to customize (video):
Pretty rad, huh?
You know what would be crazy-cool (and definitely different) if our church sites became more like digital calling cards, highlighting active content and streams of content throughout the web. Imagine an entire church who’s only web presence was one of these.
What do you think? What’s the next evolution of personal branding?
We've been insanely-interested in exploring how the Church, ministries, and non-profits use technology to effectively fulfill their mission to the world.
With a small blog that started in September of 2008 we grew faster than we had ever dared to dream expanding into a network of blogs that reached more than a quarter million people every single month.
In May of 2011 we re-focused our efforts bringing all of the content back into one solidified brand - a "digital magazine" of resources that still serve the same industries and that still has the same curious heartbeat that started this movement.